Direct marketing

We are a leading, innovative direct marketing solutions provider
for the financial services and other select industries.

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Direct marketing

  • Market development

    Market development through targeted consumer education and messaging using communication channels aligned with the target market.

  • Distribution channels

    Matching target markets and customers to the right distribution channels to ensure the success of direct marketing campaigns.

  • Lead management

    Working with lead providers to develop “hot leads“, and optimising the data.

  • List management

    Life cycle management of affinity lists, and in particular when to communicate to clients, what to sell to which client and the number of touches per client.

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MARKET DEVELOPMENT

  • CDA Solutions assists clients with market development through targeted consumer education and messaging using communication channels aligned with the target market, including:

    • Automated Voice Messaging ("AVM").
    • SMS.
    • WhatsApp broadcasting including the use of bots.
    • Email.
    • Telephone.
    • Social media.

DISTRIBUTION CHANNELS

  • Matching target markets and customers to the right distribution channels plays an important role in the success of direct marketing campaigns.

    CDA Solutions has extensive experience with respect to distribution in direct marketing be it through traditional telephone, digital and online platforms, and field agents.

    With respect to the latter, distribution through this channel can be risky and difficult. CDA Solutions has developed a process and system to ensure quality sales, that customers are treated fairly, compliance and extensive reporting.

LEAD MANAGEMENT

CDA Solutions works with lead providers to develop “hot leads”.

The procurement of leads through hot leads results in a lower “cost per acquisition” than through traditional outbound telemarketing. Linked to our development of hot leads, CDA Solutions has developed a speciality in outbound sales from hot leads.

LIST MANAGEMENT

High affinity lists are the gold standard when it comes to direct marketing. Critical to maximising the return on affinity lists is the successful life cycle management thereof. CDA Solutions has developed expertise in the life cycle management of affinity lists and in particular:

  • When to communicate to clients.
  • What to sell to which client.
  • The number of touches per client per annum.
Got a Question?

Contact Us

We’re here to help and answer any question you might have. We look forward to hearing from you 🙂

Address

3rd Floor, 288 Kent Avenue, Ferndale, Randburg

Phone number

010 005 3333

E-mail

info@cdasolutions.co.za

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