KINLINK is a differentiating VAP for life insurance products, which provides necessary and relevant benefits to those products, by protecting the interests of beneficiaries and protecting the wishes of the deceased.

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What is KINLINK?

KINLINK is designed to:
  • Empower, educate and equip.
  • The insured and their next-of-kin.
  • Before and after the death of a loved one.

What is a will.


  • Educational videos.
  • Educational material.
  • Integrated communication via WhatsApp bots, SMS, Email or telephone.

Benefits: the Insured

  • Provides guidance and support to the Insured to get their financial affairs in order, and protect their interests and those of their next-of-kin.
  • Receives campaigns that educate the Insured on:
    • The importance of wills.
    • How to draw up a valid will.
    • The simplicity of drawing up a valid will by oneself.
    • The calculation of the value of an estate.
    • Implications on the winding up of an estate based on the value thereof.
  • Educational material is accessible by the Insured at any time.
  • Frequently asked questions.


  • A VAP that is directly relevant to, and complements life insurance products.
  • Provides a differentiator for the Insurer.
  • Drives compliance with the FSCA's education requirements: embedded in KINLINK is educational material specific to wills and the Insurer has the option of distributing 3 of its own unique education campaigns to the insured and next-of-kin per annum (standard offering).
  • Extensive reporting capability.
  • On the death of the Insured, the Insurer can introduce other financial services provided by the Insurer to the Insured’s next-of-kin.
  • Number of the insured “touches” is configurable in line with the Insurers marketing campaign if the standard offering is insufficient.
  • Supports and facilitates ongoing engagement, including the “statutory annual communication” and general information about the Insured’s policy (e.g. changes, updates and renewals).


  • Drives utilisation by initiating engagement as soon as a claim has been approved by the underwriter.
  • Introduces KINLINK benefits.
  • Provides support and guidance in finalising the deceased’s estate.
  • Saves time, as delays in the finalisation of the deceased’s estate is often due to a lack of knowledge and limited resources to access information.
  • Reduces costs by minimising travel and other costs relating to the winding up process.
  • Provides information and guidance including:
    • That the next-of-kin needs to establish if the deceased has a valid will.
    • Information on, and assistance in calculating the value of the estate.
    • Process for and requirements of, the Master of the Court in the wind up of the estate.
  • Frequently asked questions.
  • Referrals to other financial (e.g. bridging finance) and legal resources.
Got a Question?

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We’re here to help and answer any question you might have. We look forward to hearing from you 🙂


3rd Floor, 288 Kent Avenue, Ferndale, Randburg

Phone number

010 005 3333


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