Kinlink is a differentiating VAP for life insurance products, which provides necessary
and relevant benefits to those products, by protecting the interests of beneficiaries
protecting the wishes of the deceased.
Integrated communication via WhatsApp bots, SMS, Email or telephone.
Benefits: the Insured
Provides guidance and
support to the Insured to get their financial affairs in order, and protect their interests and
those of their next-of-kin.
that educate the Insured on:
The importance of wills.
How to draw up a valid will.
The simplicity of drawing up a valid will by oneself.
The calculation of the value of an estate.
Implications on the winding up of an estate based on the value thereof.
Educational material is
accessible by the Insured at any time.
BENEFITS: THE INSURER
A VAP that is directly relevant to, and complements life insurance products.
Provides a differentiator for the Insurer.
Drives compliance with
the FSCA's education requirements: embedded in Kinlink is
educational material specific to wills
and the Insurer has the option of distributing 3 of its own unique education campaigns to the
insured and next-of-kin per annum (standard offering).
On the death of the
Insured, the Insurer can introduce other financial services provided by the Insurer to the
Number of the insured
“touches” is configurable in line with the Insurers marketing campaign if the standard offering
facilitates ongoing engagement, including the “statutory annual communication” and general
information about the Insured’s policy (e.g. changes, updates and renewals).
BENEFITS: THE NEXT-OF-KIN
Drives utilisation by initiating engagement as soon as a claim has been approved by the
Introduces Kinlink benefits.
Provides support and
guidance in finalising the deceased’s estate.
Saves time, as delays
in the finalisation of the deceased’s estate is often due to a lack of knowledge and limited
resources to access information.
Reduces costs by
minimising travel and other costs relating to the winding up process.
and guidance including:
That the next-of-kin needs to establish if the deceased has a valid will.
Information on, and assistance in calculating the value of the estate.
Process for and requirements of, the Master of the Court in the wind up of the estate.
Referrals to other
financial (e.g. bridging finance) and legal resources.
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