CDA Solutions started life as a business offering administration services- policy fulfilment, collections and reconciliation of debit orders and the like. We have evolved to offer end-to-end direct marketing solutions aimed at optimising clients' annuity and premium income.
Shani Plantema and Lucy Kalify start in a direct marketing business.
Shani Plantema founds CDA Solutions as a startup business within the direct marketing business. The focus is on outsourced administration, particularly the collection of debit orders.
Lucy Kalify joins CDA Solutions as the Marketing Manager.
Shani Plantema, Lucy Kalify and Adrian Plantema purchase CDA Solutions via a management buyout.
CDA Solutions develops its first proprietary products.
The executive team thrives on the development of collaborative partnerships with employees, clients and suppliers. We have decades of senior leadership experience and involvement in the direct marketing industry. We pride ourselves on delivering high quality products and direct marketing solutions that ultimately position our clients to generate a superior return on investment.
Adrian has a B.BusSci (Honours) Finance from UCT and is a CA(SA). He completed his articles at Fisher Hoffman Sithole.
Adrian has worked in senior leadership positions in a variety of industries including private equity, manufacturing and distribution and engineering and construction.
He joined CDA Solutions in July 2020.
Lucy has a B.Proc from RAU. She has worked in various organisations in the direct marketing industry through her career. Lucy has worked with several industry leaders who have helped shaped her business experience in the industry.
Lucy joined CDA Solutions in 2009. Her portfolio covers commercial and sales.
Shani has a B.Com from the University of Stellenbosch. She completed her articles at Fisher Hoffman Sithole.
After her articles, Shani joined a direct marketing business as the Financial Manager. During her time there, she lead the team that started CDA Solutions and has been instrumental in growing it to where it is today.
Shani has been with the business for 14 years. Her portfolio covers business development and marketing.
Lourens has a B.Com (Honours) from UJ. He began his career in the financial services industry with an insurance broking group. He started as an insurance broker, briefly moved into accounting and ended up in software development.
Lourens joined CDA Solutions 8 years ago and his portfolio covers the IT and digital side of the business.
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3rd Floor, 288 Kent Avenue, Ferndale, Randburg
010 005 3333