About Us

We are a leading, innovative direct marketing solutions provider
for the financial services and other select industries.

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Our History

CDA Solutions started life as a business offering administration services- policy fulfilment, collections and reconciliation of debit orders and the like. We have evolved to offer end-to-end direct marketing solutions aimed at optimising clients' annuity and premium income.

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  1. 1996

    Shani Plantema and Lucy Kalify start in a direct marketing business.

  2. 2004

    Shani Plantema founds CDA Solutions as a startup business within the direct marketing business. The focus is on outsourced administration, particularly the collection of debit orders.

  3. 2009

    Lucy Kalify joins CDA Solutions as the Marketing Manager.

  4. 2016

    Shani Plantema, Lucy Kalify and Adrian Plantema purchase CDA Solutions via a management buyout.

  5. 2019

    CDA Solutions develops its first proprietary products.


The executive team thrives on the development of collaborative partnerships with employees, clients and suppliers. We have decades of senior leadership experience and involvement in the direct marketing industry. We pride ourselves on delivering high quality products and direct marketing solutions that ultimately position our clients to generate a superior return on investment.

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Adrian Plantema


Adrian has a B.BusSci (Honours) Finance from UCT and is a CA(SA). He completed his articles at Fisher Hoffman Sithole.

Adrian has worked in senior leadership positions in a variety of industries including private equity, manufacturing and distribution and engineering and construction.

He joined CDA Solutions in July 2020.

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Lucy Kalify


Lucy has a B.Proc from RAU. She has worked in various organisations in the direct marketing industry through her career. Lucy has worked with several industry leaders who have helped shaped her business experience in the industry.

Lucy joined CDA Solutions in 2009. Her portfolio covers commercial and sales.

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Shani Plantema

marketing DIRECTOR

Shani has a B.Com from the University of Stellenbosch. She completed her articles at Fisher Hoffman Sithole.

After her articles, Shani joined a direct marketing business as the Financial Manager. During her time there, she lead the team that started CDA Solutions and has been instrumental in growing it to where it is today.

Shani has been with the business for 14 years. Her portfolio covers business development and marketing.

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Jeanne Wiggill


Jeanne has a B.Com Accounting Sciences (Honours) from the University of Pretoria and is a CA (SA). She completed her articles at Ernst & Young.

Jeanne has headed up many finance departments for both listed and private companies. Jeanne has a passion for continuous improvement, people development and compliance.

Jeanne joined CDA Solutions in 2023. Her portfolio includes finance, human resources, procurement & risk.

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Amrish Seetharam


Amrish joined the business in 2009, and later completed his B.Com degree through UNISA.

He has an in-depth understanding of the workings of a call centre having started as an agent, before moving into a campaign management role. Amrish is now responsible for all Operations within CDA Solutions. His portfolio includes campaign and leads optimisation, and he oversees the Quality Assurance function throughout the business.

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Sachin Mothilal


Sachin has significant experience in the call centre environment having led numerous teams. He is a strong communicator who develops deep connections with people and builds lasting relationships. He always looks to expand his networks.

Sachin combines his experience with a drive to achieve results and improve how things are done. He thrives in challenging environments, solving problems and getting the best out of his teams.

Sachin heads up the outbound direct call centre at CDA Solutions.

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Lourens Botha


Lourens has a B.Com (Honours) from UJ. He began his career in the financial services industry with an insurance broking group. He started as an insurance broker, briefly moved into accounting and ended up in software development.

Lourens joined CDA Solutions 8 years ago and his portfolio covers the IT and digital side of the business.

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3rd Floor, 288 Kent Avenue, Ferndale, Randburg

Phone number

010 005 3333



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